Live Election Analysis with Path Breaking Analytic Tools

A market leading English News Channel in India develops path breaking Election Properties collaborating with M76 Analytics

The Client: The client is a leading English News Channel in India, the market leader for more than a decade.

Overview: The client had empanelled M76 Analytics as a consultant for number crunching during elections, and the development of election properties for the live coverage of elections. There was a pressing need to develop innovative number crunching around elections to the extent of metrics as well as Early Warning Signals.

Customer Segmentation Led Recommendation Engine

The Client: One of the largest private sector General Insurance Company in India

Client Background: Leading private sector General Insurance Company in India with a Gross Written Premium in several billion dollars and with a large E-Business

Governance Now—PSU (Public Sector Undertakings) Ranking

Overview: Governance Now is a multimedia initiative for participatory reportage and analysis related to governance of all institutions and processes that are vital to public life in India. In 2014 Governance Now launched their flagship awards, the PSU awards, to evaluate and award Public Sector Undertakings for their performance.

Co-relating product offtake to the retail shelf display position of a FMCG brand

The Client: A world renowned energy drink company

Client Background: The company is a market leader in the Energy Drinks segment. It has a global presence with more than 10,000 employees worldwide.

Business Analytics and Optimization Joined at the Hip

Introduction: Equipping the organization with its essential reporting backbone was in vogue in the 90s and it evolved drastically as we moved in the first decade of the new millennium. While the representations associated with reporting have been evolving, so has been its integration with sophisticated Planning and Optimization activities.


  • Reporting to Decision support – The gradual evolution
  • Forecast Accuracy and Planning
  • Insights from Analytics
  • Joined at the hip – Analytics and Optimization

Customer Cohorts and Customer Segmentation for an E-commerce Company

The Client: A leading on-line grocery, food-tech company based out of Mumbai, India

Client Background: The company was one of Mumbai’s premier online convenience stores. They have revolutionized the grocery shopping experience making each step of the shopping process as delightful as possible. They grocery stocks over 14,000 products and regularly introduces new products under a wide array of categories.