Customer Cohorts and Customer Segmentation for an E-commerce Company

The Client: A leading online grocery, food-tech company based out of Mumbai, India Client Background: The company was one of Mumbai’s premier online convenience stores. They have revolutionized the grocery shopping experience making each step of the shopping process as delightful as possible. They grocery stocks over 14,000 products and regularly introduces new products under a wide array of categories. Geography: Asia Pacific-India Industry: E-Commerce PROBLEM STATEMENT Classification of a…

Read More

Business Analytics and Optimization Joined at the Hip

Introduction: Equipping the organization with its essential reporting backbone was in vogue in the 90s and it evolved drastically as we moved in the first decade of the new millennium. While the representations associated with reporting have been evolving, so has been its integration with sophisticated Planning and Optimization activities. Overview: Reporting to Decision support – The gradual evolution Forecast Accuracy and Planning Insights from Analytics Joined at the hip…

Read More

LIVE ELECTION ANALYSIS WITH PATH BREAKING ANALYTIC TOOLS

A market leading English News Channel in India develops path-breaking Election Properties collaborating with M76 Analytics The Client: The client is a leading English News Channel in India, the market leader for more than a decade. Overview: The client had impaneled M76 Analytics as a consultant for number crunching during elections, and the development of election properties for the live coverage of elections. There was a pressing need to develop…

Read More